From Crisis to Clarity
The 2020 economic uncertainty hit Vietnamese SMEs hard. Business owners were tracking expenses on napkins and making financial decisions based on guesswork. We'd seen this problem firsthand working with family restaurants in Cà Mau.
So we built something different. Not another complicated accounting platform, but practical budget tracking that actually makes sense for Vietnamese business culture. Our first client was a coffee shop that cut unnecessary expenses by 340,000 VND monthly just by seeing their spending patterns clearly.
That's when we realized this wasn't just about numbers. It was about giving business owners the confidence to make smart financial decisions without needing an accounting degree.